Sunday, 31 July 2011

IWA festival 31/7/11

Wonderful weather, well laid out site with excellent facilities --- but.....

Very poor attendance, little to attract the non boater fraternity, very expensive food, drink, exhibitor stall prices - I remember when shows were loss leaders/promo budget for firms.

I bet most of the punters on site were IWA members probably getting in free or with heavy discounts.

Very few activities promoting the wider usage of canals/accessibility

My conclusion from visiting the festival is an elitist Jolly, which is a great shame, because you can see the effort that has been made by the armies of volunteers at the site and very professional layout and facilities.

IWA needs to look at itself - it has created a monster and lost its soul - the network is dying and it needs to re focus on revenue raising and promotion for all users

I bet the festival lost a packet this year

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